Lotteryworld Market Expansion Dashboard

6-Week Global Rollout Strategy

Total Markets

29

Tier 1 (Ready)

3

Tier 2 (Custom)

5

Tier 3 (Dev)

21

Payment Ready

4

Executive Summary: Key Findings

Top 5 Priority Markets

🇧🇷Brasil
Tier 1: Immediate
Tech: 100
Value: 68
🇲🇽Mexico
Tier 1: Immediate
Tech: 100
Value: 65
🇨🇦Canada
Tier 1: Immediate
Tech: 100
Value: 56
🇮🇩Indonesia
Tier 2: Quick Deploy
Tech: 80
Value: 80
🇻🇳Vietnam
Tier 2: Quick Deploy
Tech: 65
Value: 73

Critical Success Factors

Speed to Market

Deploy 5 markets every 2 weeks using Innova Play capacity

Localization Strategy

Custom lotto-[country] products for Tier 2 markets without strong national lotteries

Payment Resilience

8 payment-ready markets covering LATAM, North America, and Asia via BP/USD

Quick Wins vs Strategic Plays

✅ Quick Wins (Weeks 1-6)

Mexico, Brazil, Indonesia, Vietnam, Canada, Thailand, Chile, Malaysia — Immediate revenue generation

📅 Strategic Long-term (Week 7+)

Germany (brokerage model viable). France, Spain, South Africa are closed markets — do not pursue

Scoring Methodology & Formulas
Filters & Search

Showing 29 of 29 markets

Actions
🇧🇷

Brasil

Latin America

Tier 1: Immediate
Yes
Ready
Available
High
100
68
1-2
🇲🇽

Mexico

Latin America

Tier 1: Immediate
Yes
Ready
Available
Medium
100
65
1-2
🇨🇦

Canada

North America

Tier 1: Immediate
Yes
Ready
Available
High
100
56
1-2
🇮🇩

Indonesia

Asia

Tier 2: Quick Deploy
No
Config
Custom
Low
80
80
3-4
🇻🇳

Vietnam

Asia

Tier 2: Quick Deploy
Yes
Config
Development
Medium
65
73
3-4
🇹🇭

Thailand

Asia

Tier 2: Quick Deploy
No
Config
Development
Low
65
73
3-4
🇲🇾

Malaysia

Asia

Tier 2: Quick Deploy
Yes
Config
Custom
Medium
80
54
5-6
🇨🇱

Chile

Latin America

Tier 2: Quick Deploy
No
Ready
Development
Low
75
54
5-6
🇩🇪

Germany

Europe

Tier 3: Long-term
No
Config
Available
High
90
74
7+
🇫🇷

France

Europe

Tier 3: Long-term
No
Config
Available
N/A
90
67
7+
🇪🇸

Spain

Europe

Tier 3: Long-term
No
Config
Available
N/A
90
65
7+
🇰🇷

South Korea

Asia

Tier 3: Long-term
Yes
Config
Available
Very High
90
60
7+
🇦🇷

Argentina

Latin America

Tier 3: Long-term
No
Config
Custom
Medium
80
69
7+
🇳🇬

Nigeria

Africa

Tier 3: Long-term
Yes
Config
Custom
High
80
67
7+
🇨🇴

Colombia

Latin America

Tier 3: Long-term
Yes
Config
Custom
Medium
80
67
7+
🇰🇪

Kenya

Africa

Tier 3: Long-term
Yes
Config
Custom
Medium
80
55
7+
🇵🇭

Philippines

Asia

Tier 3: Long-term
Yes
Config
Development
High
65
64
7+
🇦🇱

Albania

Europe

Tier 3: Long-term
Waiting
Config
Custom
Low
80
47
7+
🇧🇬

Bulgaria

Europe

Tier 3: Long-term
No
Config
Development
Medium
65
62
7+
🇬🇭

Ghana

Africa

Tier 3: Long-term
Yes
Config
Development
Medium
65
54
7+
🇬🇷

Greece

Europe

Tier 3: Long-term
Yes
Config
Development
High
65
54
7+
🇲🇪

Montenegro

Europe

Tier 3: Long-term
Yes
Config
Development
Low
65
54
7+
🇸🇮

Slovenia

Europe

Tier 3: Long-term
Yes
Config
Development
Medium
65
53
7+
🇷🇸

Serbia

Europe

Tier 3: Long-term
Yes
Config
Development
Medium
65
52
7+
🇧🇦

Bosnia

Europe

Tier 3: Long-term
Yes
Config
Development
Low
65
45
7+
🇷🇴

Romania

Europe

Tier 3: Long-term
No
N/A
Development
Medium
45
65
7+
🇵🇹

Portugal

Europe

Tier 3: Long-term
No
N/A
Development
High
45
61
7+
🌍

Turkey

Europe

Tier 3: Long-term
Waiting
N/A
Development
Very High
45
59
7+
🇿🇦

South Africa

Africa

Tier 3: Long-term
Waiting
N/A
Development
N/A
45
47
7+